Built for the mortgage brokers we work with. Turn the articles and posts you already have into a full week of properly-formatted content — across every channel — without you having to think about it.
Most brokers are already producing content. The effort's going in — a couple of posts a week, the odd carousel, a blog. The problem isn't effort, it's format. When it's nearly all static images on a personal account, the algorithm buries it no matter how good the topic is.
So this isn't about making more content. You're already paying for content. It's about turning what you already produce into the formats that actually get seen, in your voice, across all your channels — on autopilot, from inside an AI workspace you own. The honest maths: one settled loan pays you roughly $3,900 upfront in commission, which is about the cost of building the whole thing. The engine doesn't need to make you famous. It needs to put consistent, properly-formatted content in front of more of the right people so one extra conversation a quarter turns into a loan.
Picture the typical broker we work with. Content is something they pay someone to keep ticking over, and it does tick over — but it's nearly all static images on a personal Instagram account, and that combination is why hundreds of posts only ever build a small, quiet following. The topics are fine. The packaging is working against them.
Meanwhile there's an archive — years of genuinely useful articles and posts that go quiet the moment they're a week old. That's the raw material for months of content, and right now none of it is being put back to work. The fix isn't more effort or a bigger content budget. It's taking what's already there, reformatting it into what the platforms actually distribute, and putting it on a schedule that doesn't depend on any one person remembering to post.
Hundreds of posts up, not much to show for it — most of it gets a handful of likes.
It's nearly all static images on a personal account, which is the one thing the algorithm buries.
Content depends on one person and one schedule — when that stops, the posting stops.
Years of good articles sitting in the archive, doing nothing once they're a week old.
You're already producing content — it's just in the format the algorithm hides, posted off one person's schedule. The engine takes that same material and turns it into a full week of properly-formatted posts every week, in your voice, scheduled across your channels. You stop depending on someone remembering to post, and you stop putting effort into a format nobody sees.
Four steps, all behind the scenes. 1) It reads — your article archive and past posts go in, and the engine learns how you write. 2) It drafts — each week it builds a batch from your own material plus that week's market news: carousels, posts and captions, a blog. 3) You approve — the batch lands in your workspace, you skim it on your phone, edit anything, delete anything, tap approve. 4) It publishes — approved pieces schedule themselves across Instagram, Facebook and LinkedIn for the week. About 15 minutes of your time, once a week.
Consistent, properly-formatted content going out across every channel without you having to think about it — built to get seen, not just to fill the grid. The point isn't vanity numbers. It's reach that turns into enquiries, and enquiries that turn into loans.
The reason most AI content reads like AI content is that it's working from a blank page and a tone dropdown. This works from hundreds of pieces you've already written, so it learns your actual voice — the way you explain things, the points you make, the way you talk to clients.
We load your back-catalogue once, tag it by topic (first home buyers, refinance, investment, market news, client wins), and build a voice profile the engine reads every time it writes. Every draft is grounded in your own material, not invented — and when you edit a draft, that feeds back in and it gets closer to you over time.
You're a broker, so the compliance side matters as much as the result. This engine is built so it can never touch client data and nothing publishes without you seeing it first.
The engine only ever works with three things: your public articles, your own past posts, and market news. It never connects to your CRM, your open-banking tools, or any client file — by design, not by policy. And every single piece is reviewed and approved by you before it goes out.
The build solves consistent, multi-channel content from your archive. Once that's running and proven, there are obvious next steps — but only if and when you want them.
Each is scoped on its own once the engine is live: faceless video / Reels if you ever want motion without going on camera, Google Business posts, and repurposing your best-performing organic pieces into paid ads to put spend behind what's already working.
Illustrative, using conservative numbers. Final figures depend on your loan sizes and how the reach converts.
At a conservative $600k loan and the MFAA-standard ~0.65% upfront commission, a single settled loan is roughly $3,900 in upfront commission (0.65% × $600,000) — about the cost of the whole build. So the bar is one extra deal, ever. After that the build is paid off and the trail from a single loan covers the ~$45/mo running cost for about two years. Figures are gross and illustrative.
You're already paying for content every month. The question was never whether to spend on it — it's whether that spend gets seen. This takes what you're already producing and puts it in the formats the platforms actually distribute, across three channels instead of one, on a schedule. More output, better formats, for about $45/mo to run and ~15 minutes of your week.
Built once, set up for your business: your archive, your voice, your channels. It runs in your own accounts and is yours to keep — no lock-in, ~$45/mo to run. Split across a pilot and deployment so you see it working before you commit to the lot. Founding-broker pricing is available for the first few brokers coming on board.
No new software to learn. It works on the content and channels you already have, from inside a workspace you own.
Start with the pilot. Add deployment when the content's right.
We load your articles, build your voice profile, and generate one full week's batch — carousels, posts, a blog. You read it and tell us if it sounds like you. If it doesn't, we don't go further until it does.
Once the content's right: the weekly auto-draft, publishing across Instagram, Facebook and LinkedIn, your Instagram switched to a Business account, and a short handover guide so it's yours to run.
NxtLayr AI helps Australian businesses put AI to work on the things that actually slow them down. The Mortgage Broker Content Engine is a productised build we're rolling out to the brokers we work with: it runs on your own words, lives inside a workspace you own, and turns the content you already produce into reach across every channel — not another tool to log into. We start with the real problem, prove it works on your own material, and only build what earns its place.
The easiest start is a quick call — we'll confirm your channels and cadence, then get the first week's batch in front of you so you've got something real to react to.
Book a call →